Malouf™ Celebrates 20 Years in Business

LOGAN, Utah—Malouf Companies™ is celebrating their 20-year anniversary this month. From the beginning, Malouf™ has been committed to improving people’s sleep and lifestyle through high-quality products. Today, they’re an award-winning Certified B CorporationTM with thousands of products, dedicated employees, and a charitable foundation that’s the heart of their business. 

Founded in 2003 by Sam and Kacie Malouf, the company began as a small startup operating out of the couple’s college apartment. The first product they launched was a set of high-end sheets. Since then, they’ve expanded their assortment to also include furniture, mattresses, adjustable bed bases, mattress toppers and pillows. They cater to a wide range of customers, and their products are available across more than 20 online channels and thousands of retail locations. 

Sam and Kacie ran all the business operations for seven years before hiring their first full-time employee. This person helped with distribution responsibilities, and the team grew from there. Now, MaloufTM has a strong employee base and permanent headquarters in Nibley. They’ve also been nationally recognized for their unique culture and people-first approach to business. Through the years, they’ve been highlighted by Forbes, Entrepreneur, Glassdoor, Inc. Magazine and others. 

“When Kacie and I started this business, we were just looking for a way to support ourselves as a newly married couple. We never dreamed of what it would become,” Sam said. “The success we’ve seen these past 20 years is because of the people, and that’s who we’re celebrating—our employees, our customers and our community. Without them, we wouldn’t be where we are today.”

As a Certified B Corporation™, Malouf™ will continue to pursue new growth opportunities and ways to use their business as a force for good. Malouf™ also plans to keep making a difference through the Malouf Foundation™, which was formalized in 2016 to confront sexual exploitation. The Malouf Foundation™ fulfills their mission by providing education, promoting healing and furthering advocacy for survivors. Last year, they combined forces with the Elizabeth Smart Foundation to broaden the impact of both organizations.  

“Sam and I always knew we wanted our business to stand for something more than just great products—we wanted to make a larger impact,” said Kacie. “We know our customers care about doing good in the world, and so do we. The Malouf Foundation™ will always be a big part of who we are, and we hope to see more people engaged in this cause.” 

To learn more about Malouf Companies™, visit

About Malouf Companies™

Malouf CompaniesTM was founded in 2003 by entrepreneurs Sam and Kacie Malouf. Over two decades, MaloufTM has evolved into an award-winning Certified B CorporationTM with thousands of products and dedicated employees. Their core business is home furnishings, and their product assortment includes furniture, mattresses, adjustable bed bases, mattress toppers, pillows and sheets. Malouf TM caters to a wide range of customers, and their products are available across more than 20 online channels and thousands of retail locations. The Malouf TM family includes nationally recognized brands like Lucid TM, Linenspa TM and Malouf Home TM. As one of Utah’s largest Certified B Corporations, the company focuses on using their business as a force for good by serving a triple bottom line of people, planet and profits. They formalized their charitable efforts in 2016 by creating the Malouf Foundation™, which exists to confront sexual exploitation. MaloufTM is headquartered in Cache Valley, Utah.